Lands’ End – Big Boston Warm-up

Agency: Firstborn / Client: Lands’ End / Date: November 2009 / Role: Lead Developer

This project is my 1st project at Firstborn and my role was lead developer. It was a great experience to meet new people and work together in tight deadline. This campaign was planned for only boston but the client decided to extend to nationwide by being inspired during process, therefore two different websites, bigbostonwarmup.com and bigwarmup.com, were built. The donation campaign was ended successfully by getting over 30,000 coats donated in a month. Here is a link to watch Thank you video from Lands’ End.

Launch / Screen Captures / Demo Video

Here are technical points.

• Displaying Coats number donated – Home page displays the number of coats donated by updating status day by day and ‘Where to ‘donate’ page  display each donation number of each store.
• 3D Virtual installation – We recreated the pubic art installation of 7681 figures into the website by combining 3d pre-rendered images, walking figures’ animation and real-time interactive 3D content. Especially same 3d environment setting like camera angle, object size, position is used between papervision3D and 3d application to mach the red boxes and pre-rendered videos. And multiple layers of 3d components and 2d components are combined to make final virtual installation outlook.

• Tracking Coats – Persons who donated a coat can check their position on the site by entering a tracking code printed on the receipt. To do this, we built tracking system in order to track each position on the 3D virtual installation.

Awards::
One Show Interactive / Merit, Websites: Social Networks/ Community
Summit Creative / Gold, Community Website
2010 FITC Awards / Winner, Flash Animation
2010 FITC Awards / Finalist, Flash Motion Graphics
I.D. Annual Design Review / Honorable Mention
Webby Awards / Honoree, Events
Hive Awards / Winners, Community Website
Hive Awards / Honorable Mention, Fashion
FWA / Site of The Day

Press::
CREATIVTIY: Are you doing your part?
FWA Hot Picks: Five great websites from November
Lands’ End: Big Boston Warm-up Counts Down to Success
Euro Investor: Big Warm-up Warms More Than 33,000 Hearts Nationwide